CRM systems can be categorized into three types, each serving a unique purpose. Operational CRM is focused on automating customer-facing processes such as sales, marketing, and customer support. For example, it enables companies to track leads, set reminders for follow-ups, and handle service tickets efficiently. Analytical CRM, on the other hand, revolves around data analysis. By examining customer behavior and purchase patterns, businesses can gain actionable insights and make data-driven decisions. Collaborative CRM aims to enhance communication both within the company and with customers, ensuring that teams work together effectively to deliver seamless customer service
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