What is CRM and why is it important?

Customer Relationship Management (CRM) is a vital component for businesses aiming to build strong and lasting relationships with their customers. It refers to a combination of strategies, practices, and technologies that organizations use to manage and analyze customer interactions throughout their lifecycle. The primary goal of CRM is to improve customer satisfaction, boost sales, and drive growth. CRM is particularly important because it allows businesses to stay organized, maintain detailed records of customer preferences, and deliver personalized experiences that foster loyalty.

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