What are the challenges businesses face with CRM, and how can they overcome them?

Implementing a CRM is not without challenges. One common issue is employee resistance, as adopting new technologies often requires a change in habits and workflows. Another challenge is ensuring that the data entered into the CRM is accurate and up to date, as poor data quality can undermine the system’s effectiveness. Businesses may also struggle with selecting the right CRM tool, especially if they fail to consider their specific needs. These challenges can be addressed by involving employees in the decision-making process, providing comprehensive training, and starting with a pilot implementation to identify potential issues early.

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