How do businesses ensure continuous improvement in CRM usage?

Continuous improvement in CRM usage requires regular monitoring, feedback, and adaptation. Businesses should set measurable goals and track progress using CRM analytics. For example, they might aim to reduce response times or increase lead conversion rates. Regularly collecting feedback from employees who use the CRM daily can help identify pain points or areas for enhancement. Additionally, staying updated with the latest CRM features and trends ensures that businesses can leverage new tools to optimize their processes.

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