CRM systems play a critical role in managing leads, from initial contact to conversion. They allow businesses to track where leads are coming from, whether through online inquiries, referrals, or marketing campaigns. Once a lead is entered into the system, the CRM helps assign it to the appropriate team member for follow-up. Automated reminders ensure that no potential customer is overlooked. By analyzing the data collected during the lead management process, businesses can identify which sources and strategies are most effective in generating qualified leads.
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