Data is the backbone of any CRM system. It includes information about customers such as contact details, purchase history, communication logs, and feedback. This data is used to analyze trends, predict future behavior, and identify opportunities for cross-selling or upselling. However, maintaining accurate and up-to-date data is crucial. Inaccurate or outdated information can lead to poor decision-making and missed opportunities. Businesses should establish clear processes for entering, updating, and verifying CRM data to maximize its value.
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What role does data play in a CRM system?
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